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fenty packaging design

In most instances, the only notable element that stands out from these clean designs is the logo which is equally edgy and captivating. And they were created with a love and a passion that is lacking in the industry today. 01 charm bias Charismatic people are usually more popular than those without charm. Alongside the visual identity, Commission designed the complete packaging suite and garment branding for Robyn Rihanna Fenty's eponymous fashion house FENTY. ... Commission is a London based design and branding consultancy owned and led by Creative Directors David McFarline and Christopher Moorby. It’s edgy yet delicate. But there are a number of other brands that have celebrities tied to them that aren’t nearly as successful. Tag: Packaging Design. Rihanna grew up with a passion for makeup, and was frustrated by the lack of representation in the industry not just in advertising, but in the makeup themselves. Established was set up in 2007 by Sam O’Donahue and Becky Jones. For starters, this packaging is equal parts feminine and edgy. We cover industry news, sustainable packaging news, design trends, and host our own packaging conferences, package design events, and Dieline packaging design awards. Jul 8, 2020 - Fenty Beauty | Packaging Design | fentybeauty.com Tested backstage, on stage and in real life - the Fenty Face is Rihanna's key to unlocking all of makeup's limitless possibilities. Traendo ispirazione da una community mondiale di talenti e creativi, FENTY incarna i valori di libertà, audacia e cultura dell’omonima fondatrice, coniugando sapientemente design e savoir-faire. The shapes that contain these cosmetics are very different than what you’d normally see in makeup packaging. And it’s not just the use as a concept that is exciting, but the actual logo itself. And you can have that ferocity too if you take these products home. As Rihanna is at the heart of the brand, it was key to ensure her voice is reflected without the space. Fenty Beauty is a cosmetic brand founded by Rihanna. Interesting packaging design train of thought. WE TAKE A STRATEGIC APPROACH.". The powder pallets are also created in a geometric shape, as are the nail polish containers. Oh, and canisters, jars and wrappers. It has a softness and a delicate nature in the soft pastels and whites, matched with the almost textured, matte coating that lines a lot of these designs. And the progressive nature of these products also helps it appeal to a much wider audience, securing its success for years to come. STEP 1 – CONCEAL: Choose your exact skin tone match to conceal blemishes. "Hone in on the messages of inclusivity and empowerment.". It walks the perfect line between being fierce and unrelenting and laid back and sophisticated. Look at these 9 important design rules. Packaging comes in every shape, every size, every material and every color—for every type of product imaginable. Fenty Beauty’s Package Design Balances Soft And Edgy Elements. This shows that the brand is in-tune with the times and the market. Art Director, Packaging Design, Fenty Beauty. ABOUT KENDOKendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. The brand played with the form of these products and their designs stand out mostly for their clever geometric shape which makes them stand out on the shelves. Through manipulation of tone and structure, this creates a visual depth to the space whilst echoing the angular packaging design of some of the Fenty products. Retail Design The Fenty brand aesthetic is fresh, edgy and urban but with an air of femininity, and so the retail environment needed to reflect and amplify these design codes. ... designing, personalized designing, etc., many design concepts are increasingly enriching the packaging design. And in this instance, it gives the Fenty Beauty brand a refined, classic and approachable identity. In every aspect of life, the first impression makes all the difference – which means, of course, that presentation is extremely important. The Fenty Beauty brand makes use of minimal and chic aesthetics to create a product line that jumps from the shelves thanks to its elegance and delicate look and feel. Rihanna’s Savage X Fenty celebrates fearlessness, confidence and inclusivity. via Cratejoy. The Fenty Beauty products are powerful thanks to their message of inclusivity and diversity. But the minimal nature here fosters a sense of wonder and curiosity. The Maze – the core logo – is inspired by traditional monograms that interlace every character of a name. From packaging design to formula & shade development, she is the true creative genius behind the brand. Sep 4 2018. It walks the perfect line between being fierce and unrelenting and laid back and sophisticated. And Fenty Beauty plays with shape in a dazzling way. Fenty … Launched by Rihanna, the brand was widely anticipated and thus the retail concept needed to live up to expectation and leave a lasting impression. See more ideas about brand packaging, packaging, packaging design. And so do these cosmetics. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. Sheridan&Co worked with the brands’ owner, Kendo, to design and deliver the retail identity of Rihanna’s inclusive beauty brand – Fenty – across all UK Harvey Nichols stores. The cap features a hinged lid that reveals a handy spatula, but more importantly makes twisting open super easy for anyone with long nails, a precious manicure or slippery hands. And it’s full of the same vivaciousness and energy that the famous singer is known for. T-Shirt Design. ... UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Fenty Beauty is a cosmetics brand created by singer Rihanna in 2017. Fenty Skin Fat Water Packaging Design Fenty Skin Fat Water Pore-Refining Toner Serum ($28) is designed with a twist top that makes it easy to pour the product out … “METICULOUS EXECUTION THROUGH CAREFUL PLANNING UNDERPINS OUR STANDARDS OF DELIVERY, EVERY TIME.”. You've probably heard the news by now that Rihanna's highly anticipated Fenty Skin made its big debut last month. With offerings ranging from everyday basics to more provocative pieces—Savage X Fenty is lingerie for everyone. But another interesting aspect of packaging design is shape. Kendo, a division of LVMH 3.2. These foundations, as well as the entire makeup collection itself, promotes diversity and inclusivity. She dares to be different, pushes boundaries and takes risks. Fenty Beauty's Chic Makeup Packaging Walks A Fine Line Between Feminine And Fierce. And it creates a certain discrepancy in the mind. Launched in May, the identity for FENTY was designed by London, UK-based Commission. Jun 12, 2019 - Fenty Beauty by Rihanna was created with promise of inclusion for all women. Of course, what sits on a packaging can make it stand out. Packaging Contents: Cosmetics The latest release from Fenty Skin, the Instant Reset night cream jar, includes innovative design details from Established. The Fenty Beauty logo comes in two forms — a monogram and a wordmark. your own Pins on Pinterest The space includes staggered hexagonal designs. How to increase the beauty packaging design? Now that you’re feeling inspired, it’s time to start designing your beauty packaging and cosmetics labels. Sometimes this paradoxical thinking can be confusing and jarring. Using logos as the main focal point in a design can be a great way to promote brand identity and keep your designs simple. It’s in your face yet refined. The strong geometric forms of F E N T Y create an icon that resembles many things from circuitry to a greek key. All of these design elements combine to create a packaging that is both soft and sharp. It’s a youthful design trend that captures a simplicity, elegance and creativity. Sherdian & Co worked to ensure that the forward thinking and inclusive approach to beauty was celebrated through the retail experience in all Harvey Nichols department stores. For under-eye darkness and hyper-pigmentation, go for 1-2 shades lighter than your skin tone. Create packaging that sells with the help of these package design agencies! These two themes work together in this design, sitting side by side even on the same product. Minimalism is freeing and fun. Discover the universe of FENTY and latest monthly releases of luxury fashion by Robyn Rihanna Fenty - ready to wear, accessories, sunglasses, fashion jewelry. Apollo Trend Magazine. They also add a uniqueness and a simplicity that is becoming more and more appealing. San Francisco, CA 94105 (Financial District area) Easily apply: Passion for graphic design and beauty. Posts tagged: fenty beauty packaging. New Logo, Identity, and Packaging for FENTY by Commission Reviewed. A full-service boutique agency, Established offers architectural, graphic and product design with a track record of creating highly-successful, global brands for a wide range of clients. Minimalism appeals to modern, millennial audiences. The edginess comes from the graffiti print, the sharp lines and the bold angles. These products can and should be used by everyone. And it will continue to be for years to come. There’s also a matte coating around a lot of the lip glosses and powder sets that makes you want to reach out and run your fingers along them. The Fenty Beauty brand is celebrated because of its inclusivity, and the simplicity of its packaging certainly opens the door for anyone and everyone to use it in a way that makes them feel beautiful. “IF YOU WANT TO MAKE YOUR CONSUMER FEEL SOMETHING, YOU HAVE TO KNOW HOW TO TRANSLATE A BRAND INTO A PHYSICAL SPACE.”. From Pro Filt’r Soft Matte Foundation & Hydrating Foundation that changed the game with 50 inclusive shades, to the fan-fave concealer and setting powder, to the wide shade range of cream blush, Fenty Beauty products are designed to feel lightweight and love to be layered But the two themes work together beautifully to create a makeup brand that is captivating and sophisticated. Fenty: Release 03, 2019 Campaign, Film and Digital FENTY BEAUTY's packaging is edgy, artistic and has timeless appeal. Untreated concrete with graffiti offset by cocoa nude lacquer, acrylic and metal work harmonises to create a decidedly ambiguous look – raw and industrial yet sleek and refined at once. This packaging helps to elevate these goals and this brand as a whole, aligning it as a modern innovator poised for success. How to increase the beauty packaging design? Art Director, Packaging Design, Fenty Beauty. May 4, 2020. That’s part of the reason she set out to create a line of products in 40 different shades so that everyone could find their color fit. The store identity for Fenty was managed across all Harvey Nichols UK locations for its September 2017 launch. We want you to feel sexy and have fun doing it. This fresh and exciting new makeup line showcases a variety of different shades and color so as to appeal to all makeup wearers. Untreated concrete with graffiti offset by cocoa nude lacquer, acrylic and metal work harmonises to create a decidedly ambiguous look – raw and industrial yet sleek and refined at once. Fenty Beauty stands out from the rest because of the passion and the dedication you can see was put into it. Sep 13, 2017 - Dieline is a global package design community and showcase of package design inspiration. Tested backstage, on stage and in real life - the Fenty Face is Rihanna's key to unlocking all of makeup's limitless possibilities. And the clever way the N sits in reverse jumps out at you. In this list, we've gathered some of the best creative packaging designs we've ever seen, and we invite you to add your favorites, too! COLLEZIONE TRUCCO RIHANNA FENTY BEAUTY. The logo is modern and fun, with a backward-sitting N that stands at attention and demands to be seen. Packaging is minimalist and chic, not unlike the Fenty Beauty products that highlight the superior colors and formulas in simple-yet-stylish containers. FENTY BEAUTY's packaging is edgy, artistic and has timeless appeal. Product pillars and consultation tables follow through with this look featuring products embedded and displayed within the concrete. Dec 12, 2020 - Explore Design studio + Art shop's board "BRAND - PACKAGING", followed by 4380 people on Pinterest. Packaging Design. But in its monogram form, the F and B mesh together in a sophisticated and fluid way. One of the most notable aspects of these beauty designs is the logo that sits as the main design element across products. The logo binds these designs together, while the mixture of softness and sharpness creates a discrepancy that is pleasing and intriguing. This brand wants to align itself as one that is inclusive, one that cares. STEP 2 – CONTOUR: Choose a color that’s 2-3 shades deeper than your natural skin tone. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Innovative and forward thinking, Fenty promotes inclusivity for all. And it won Rihanna a shoutout from Time magazine who named the iconic foundation line Pro Filt'R one of the best innovations of the year. And the packaging mimics this robust backbone in a variety of ways. The edgy and angular nature of this gives Fenty Beauty a modern, edgy and gritty nature that makes it cool and hip. But there’s also a sharpness to the way the pointed edges of these letters meet in the middle. Fenty Skin – Linea Skincare Rihanna La nuova linea Fenty Skin è realizzata con ingredienti vegani ed è priva di glutine. FENTY BRANDING. In addition to these obvious design elements, the logo sits as a focal point that draws the eyes in and brings context and clarity to the brand. Of course, this brand gained notoriety because of its celebrity influence. In the wordmark, the clean, sans-serif and capitalized letters give off an authority and a mastery. Product packaging design is incredibly diverse because packaging serves all sorts of different needs.. You’ve got bottles, bags and boxes. Fenty Skin è la nuova linea di skincare realizzata da Rihanna con ingredienti provenienti da tutto il mondo in combinazione con formule di ultima generazione. From the soft pastels and whites to the matted creams and pinks — these products are soft, serene and inviting. 8+ years of overall experience in the beauty or fashion industry, packaging design experience required. And it embodies the personality of Rihanna herself. Overall, these designs are minimal and clean, drawing on a modern and millennial aesthetic that has been known to sell quite well. The shapes vary, but they are all sharp, angular and pointed to show that they have a fierceness. Only A Lad Redesign. But in this design, it brings the whole thing together and gives the brand a personality and an essence that makes it more popular. new offer (09/02/2021) job description. I think it's clear that the Fenty Skin team put a lot of thought into the product development process and the packaging design, and it's really paid off. That same inclusivity ethos is found in her new beauty care brand extension, Fenty Skin, but innovates in an area that still proves a challenge to the industry as a whole—sustainable packaging. And in cosmetics, it lets people use their own imaginations and picture the makeup and its uses the way they want it to be used. The fact that there are 40 shades of foundation is empowering, celebratory and establishes Fenty as a pioneer within the beauty market. E-mail blasts and social media aspects designed for Savage X Fenty Lingerie. It’s in your face yet refined. Discover (and save!) This is modern and cool — much like the brand itself. Posts tagged: fenty packaging. Fenty: Brand Launch 2019 Campaign, Film and Digital. It’s edgy yet delicate. STEP 3 – HIGHLIGHT: Light up any way you please. But at the same time, there’s an edginess that comes from the geometric shaping, harsh lines, metallic colors and gritty, graffiti typography. And this packaging captures that essence beautifully. Apr 28, 2018 - This Pin was discovered by Juan Beltran. Hydra Vizor, Fenty Skin’s moisturizer and sunblock combination, comes in a refillable dispenser, designed with NYC-based studio Established . DIVERSITY DRIVEN, FENTY BEAUTY WAS LAUNCHED BY MUCH CELEBRATED MUSICIAN RIHANNA TO ENSURE THERE IS A FOUNDATION FOR ALL. Contact. Prima di diventare BadGalRiRi, icona di musica, moda e bellezza, Robyn Rihanna Fenty era una bambina … The packaging design has not focused only on the functionality of the package, but also on the development of society and changes in consumer demand. Team Who What Wear has been tapped into all the news updates ever since early rumors started swirling about more than a year ago, but it wasn't until July of this year that the brand became Instagram-official and started dispatching teaser after teaser. Fenty is predicted to be retailing 80% online with no physical stores (aside from the occasional pop-up) and because of this, it was imperative for Commission to create a sense of drama on-screen and ceremony with the packaging. Kendo, a division of lvmh - San Francisco. L’8 settembre 2017 la popstar di fama internazionale ha lanciato nel mega store Sephora di Manhattan Fenty Beauty by Rihanna, la sua incredibile linea trucco dedicata a tutte le donne, di qualsiasi età o etnia esse siano. Look at these 9 important design rules. Barbadian superstar Rihanna’s eponymous cosmetics brand Fenty Beauty has been at the forefront of the cosmetics industry since its launch in … From packaging design to formula & shade development, she is the true creative genius behind the brand. CD package redesign for Oingo Boingo’s debut album, Only A Lad with 3 promotional ads and Spotify application. Is Your Packaging Befitting of Your Product? There was a care and a love and a devotion and that comes from the founder herself. When done right, a good product packaging design can be as good as or even better than the product it's for. And it helps these products fly off the shelves in amazing ways. Each piece of makeup, each line comes with its own identity that you yourself can mirror and relate to. But it also wants to be youthful, fun and playful. “WE ARE INSATIABLY CURIOUS AND NEVER STOP ASKING QUESTIONS. Particolare attenzione è stata posta alla ricerca di una […] And we can’t get enough. Shop our expanding selection of Bras, Undies, Lingerie, and Xccessories now. FENTY.com official site. The softness comes from the pastels, matte coating and delicate aesthetic. All of these design elements combine to create a packaging that is both soft and sharp. We’ve talked at length about the exciting use of colors, patterns and designs that makes packages fly off of the shelves. The Fenty brand aesthetic is fresh, edgy and urban but with an air of femininity, and so the retail environment needed to reflect and amplify these design codes. It’s bold and brash and right up in your face. The new collection of Rihana’s famous brand Fenty Beauty of slip shine sheer shiny lipsticks comes in a creative yet minimalistic makeup packaging design. Starting with the lip glosses, these tubes are encased in a fun and flirty, octagonal and hexagonal shaping. Fenty: Release 05, 2019 Campaign, Film and Digital. Le creazioni iconiche di Robyn Rihanna Fenty, come l’abito a corsetto in denim, puntano alla versatilità pur valorizzando le forme femminili.

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